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Design Page
Megabloom's talent extends into the visual realm — brand identity, UI design, art direction, editorial design, UX, and information architecture. The New York Times lauded the work as “covetable” for The Metropolitan Museum of Art's John Zorn 60th-birthday festival.
Operating in the music, art, fashion, and technology spaces, Amnon Freidlin has produced work for iconic forces like:
The Metropolitan Museum of Art
Microsoft
Barneys
Apple Arcade × NBA
Patti Smith × MetLiveArts
Steve Reich × MetLiveArts
John Zorn × MetLiveArts
The Council on Foreign Relations
New York Philharmonic
National Geographic
Laurie Anderson × MetLiveArts
Diane von Furstenberg
Alexander Wang × MetLiveArts
Rosanne Cash × MetLiveArts
Arvo Pärt × MetLiveArts
→ Experience Sonic Keystrokes here
A fully interactive browser-based instrument that turns typing into shaped, customizable sound.
Designed and built entirely in code, then given a dimensional 3D treatment in a separate render layer. The live tool, staged as a hero object — playable build available on request.
Drag-and-drop your own WAV/MP3 samples across multiple voice slots — alongside a bank of embedded sounds that run fully offline — then sculpt the response in real time with multi-band EQ, reverb, pitch, and ADSR. Per-stroke humanization nudges pitch, timing, and gain on every press so repeated keys never sound machine-gunned, while automatic loudness normalization levels every sample on load.
Built with — Web Audio API · single-file HTML, no dependencies
Inventor · USPTO-filed · Assigned to Microsoft Technology Licensing
Concept · Visual Design · Information Design · Editorial Design · Diagrammatic Illustration
Bespoke graphics and poster for Haptic Design Principles and Documentation. Created the key art used to evangelize Microsoft's Haptic Design Guidelines.
Invented a framework for Microsoft that tunes haptic vibrations to musical pitch — enabling pitch-aligned haptic patterns, or "haptic melodies," that can harmonize with audio cues and remain consistent across different hardware. Replaces arbitrary noise with designed, musical feedback;
This technology to inform upcoming Microsoft products. Applied at Microsoft for Sensory Mixer (multi-sensory accessibility product, Microsoft Ability Award for Innovating for the Future, 2024).
Patent and internal documentation details available on request, subject to NDA where applicable.
Selected (interactive) hero project → Sonic Keystrokes: browser instrument
Turns typing into shaped, customizable sound.
Designed, built, and rendered in code — with a dimensional 3D treatment of the live tool as the hero image. Web Audio API · single-file HTML. More info on request.
→ Experience Sonic Keystrokes here
A fully interactive browser-based instrument that turns typing into shaped, customizable sound.
Designed and built entirely in code, then given a dimensional 3D treatment in a separate render layer. The live tool, staged as a hero object — playable build available on request.
Drag-and-drop your own WAV/MP3 samples across multiple voice slots — alongside a bank of embedded sounds that run fully offline — then sculpt the response in real time with multi-band EQ, reverb, pitch, and ADSR. Per-stroke humanization nudges pitch, timing, and gain on every press so repeated keys never sound machine-gunned, while automatic loudness normalization levels every sample on load.
Built with — Web Audio API · single-file HTML, no dependencies
40+ page platform strategy document outlining a gaming-record label crossover venture — authoring musical identity, record label architecture, brand, artist roster, recording contract audit, market audit, and competitive analysis of brand-music partnerships.
Viewable upon request.
Client / Org / Partner: Apple Arcade / Bit Fry Game Studios, NBA, WNBA, NHL, NFL, MLB
