Press

Audio UX, Sonic Identity & Product

The Verge · TechCrunch · InfoWorld

Game Audio — Microsoft × Marvel × NASA (Guardians of the Galaxy III, MakeCode Arcade)

Fast Company · Florida Today

Game Audio — Apple Arcade × NBA / NFL / MLB (Ultimate Rivals, Honnda soundtrack)

United States: Polygon · Hangtime Magazine — Exclusive Look · NPR Music — Viking's Choice Archive (Lars Gotrich) · ACRN Album Review
Australia: The Greatest Game Music
UK: Wordplay Magazine
Germany / LA / World: Circus of Values VGM Special — Dublab Radio
Japan: WARSZAWA Magazine · Douban · IGN Japan Web TV
Slovenia: Modem (Radio Student)

Academic & Peer-Reviewed Publication

ACM SIGACCESS / ASSETS 2023 — Collaboration Towards Accessible Development Environment for Blind Programmers · Project page (Seo)

Visual Design

The New York Times lauded design work as "covetable" for visual identity work at The Metropolitan Museum of Art

Music & Artistic Practice

Impose · FACT · Tiny Mix Tapes · Dummy Mag · Stereogum · Vice / Noisey / Thump · Decoder · Resident Advisor · Pitchfork · Soulplay Russia · Complex UK · Rough Trade · Bandcamp Daily · The Big Takeover · The Quietus — Spool's Out

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About

Creative Sound, Consulting, & Beyond

Most recently he's worked as a senior sound designer for Microsoft in the realm of audio UX (for 50M+ daily users across the Visual Studio family), product sound design, accessibility, assistive sound, sonic identity, AI voiceover direction, AI sound, debugging, and marketing post-production. He is the inventor of a USPTO-filed haptic-audio framework and recipient of the Microsoft Ability Award for Innovating for the Future. His audio UX work is featured in ACM SIGACCESS-published research on accessibility for blind developers. The Verge and TechCrunch covered his work shipping the first-ever Copilot sounds.

His output as experimental electronic producer Honnda (Orange Milk Records) has been touted on a slew of global must-hear lists.

Megabloom Audio specializes in linear/interactive music composition, sound design, sonic identity, audio UX, branding, music supervision, creative direction, curation, implementation, consulting, and strategic partnerships.

The Brooklyn studio is helmed by Amnon Freidlin, the former composer and sound designer for Barneys' artist and brand collaborations (2011-2019).

Since 2020, he won two International Sound Awards for sonic identity & music composed for Sonic Minds/Orca. He led in-game and trailer music duties for Ultimate Rivals: The Court—a sci fi/superhero NBA-licensed game that premiered on Apple Arcade—in addition to contributing ambitious sound design and music consulting work.


Praise & Press

Ultimate Rivals: The Court doesn’t disappoint. In fact, it continues several trends present in 2021’s strongest game music releases – smashing game score debuts by established artists.” -Simon Elchlepp, The Greatest Game Music

“From sound designing [artist] Nick Cave’s Barneys New York installation to sharing bills with Yaeji, J-Cush and The Sun Ra Arkestra, the Brooklyn-based producer is a multidisciplinary whose borders are nonexistent.” —Dummy Mag