Amnon Freidlin—Portfolio Overview

Working across 1) Visual Design & UX; 2) Creative Technology, AI, Prototyping, Code; 3) Audio UX, Sonic Branding, Haptic, Accessibility

Tech, gaming, culture, and luxury. Designing for 50M+ users at Microsoft. Inventor of a USPTO-filed haptic-audio framework.
New York Times lauded visual design work as "covetable" for The Metropolitan Museum of Art. Creative for Marvel, Apple Arcade, & Paramount. Microsoft Ability Award. Two International Sound Awards. Work featured in ACM SIGACCESS publication.

Portfolios

1) →Visual Design & UX

NY Times-lauded design ("covetable") for The Met. Brand identity, art direction, and IA

2) →Creative Technology, AI, Prototyping, Code

Designer-builder shipping AI-assisted prototypes and design-engineering tools—multimodal interaction, agent-state UX at Microsoft CoreAI.

WIP — this is a project description index only. Viewable files and deliverables are not yet linked. Contact me for specific access. Fully viewable version coming soon.

    • Built RAI Observatory + RAI Signal Flow Architecture + RAI Ecosystem Dashboard end-to-end (concept → code → delivery) for Microsoft's Responsible AI org — interactive dashboards and visualization tooling for AI governance and risk-signal communication across the AI lifecycle

    • AI-assisted prototyping workflows producing production-grade prototypes — Claude, Claude Code, Cursor, ChatGPT, Midjourney, GitHub Copilot; sequential code generation, gesture detection refinement, audio crossfade algorithms

    • MediaPipe gesture-controlled UI prototypes for Microsoft AI Foundry — dwell-based selection, three-screen agent workflow, multimodal interaction patterns

    • Sonic Keystrokes typing-sonification app — built end-to-end in JavaScript + Web Audio API; embedded MP3 samples, ADSR/EQ/reverb chain, global keyboard event system; 32+ iterative versions

    • Immersive Web Audio API soundscapes for Foundry — multi-channel generative ambient audio system with cave stream, wind, tinkle, and dew-drop layers

    • Diagnosed cross-tool audio playback failure engineering couldn't reproduce — RIFF/hex-level analysis isolated a malformed metadata block; unblocked a critical product sound

    • Graduate-level CS coursework: Pace University Computer Science Bridge Program — Java OOP, data structures, threading, and nand2tetris-style 16-bit CPU construction (9 credits, all A's, 2019); Brooklyn Research — Machines Learning Movement (2017); Stanford University Online — CS Fundamentals (Nick Parlante, 2017)

    • The New York Times lauded design work as "covetable" for The Metropolitan Museum of Art — project design lead for major Met Live Arts campaigns featuring Patti Smith, John Zorn, Steve Reich, Laurie Anderson, Diane von Furstenberg, Michael Kors, New York Philharmonic, Alexander Wang, Rosanne Cash

    • Production design across major Met exhibitions: Heavenly Bodies, Visitors to Versailles, Michelangelo: Divine Draftsman & Designer, Edvard Munch

    • Visual / IA / UX design for Microsoft AI Foundry signed-out experience; CoreAI brand visual design including wordmark, typography systems, and pricing research

    • Brand architecture, pitch deck, and visual identity for Ultimate Rivals: The Court — Apple Arcade × NBA / WNBA / NFL / NHL / MLB / USWNT launch title; album art direction for Orange Milk Records soundtrack release

    • Architectural Digest coverage of Barneys NY 2016 Holiday Window installations; multi-year work on Barneys × Lady Gaga, Disney, Haas Brothers, and related installations

    • UX, UI, and visual design for Council on Foreign Relations — end-user-facing digital products; user interviews and prototyped redesign of internal data visualization software; National Geographic microsite partnership

    • SUBSET (NYC interchangeable bicycle pedal company) — full visual identity build including custom typography, wordmark, apparel design, and collateral system

    • Graduate-level UX coursework: MICA Foundations of UX Design (2018); Designation Design Thinking Workshop (2018); ongoing self-directed work in user experience for web design, usability testing, interaction design, and accessibility (2016–Present)

3) →Audio UX, Sonic branding,
Haptic Design, Accessibility

Audio UX for 50M+ daily users at Microsoft. Inventor of a patented haptic-audio framework. Two International Sound Awards. Featured in ACM SIGACCESS publication.

    • Audio UX for 50M+ daily users across Microsoft's Visual Studio family (VS Code, Visual Studio, Copilot Chat) — sonic identity, adaptive audio, accessibility audio UX, audio implementation

    • Shipped first-ever Copilot sounds at Microsoft via GitHub Copilot Voice ("Hey, GitHub") in VS Code — covered by The Verge and TechCrunch

    • Inventor of USPTO-filed haptic-audio framework (March 2025, assigned to Microsoft Technology Licensing) — musically-tuned cross-device haptic vibration system; to inform upcoming Surface products; received Microsoft Ability Award for Sensory Mixer

    • Musical-Artist-in-Residence of the Ultimate Rivals game franchise (Bit Fry × Apple Arcade × NBA / WNBA / NFL / NHL / MLB / USWNT) — Lead Composer, Sound Designer, Music Supervisor; designed the Modular Aux Sound Design Library and stinger system with Audio Lead Ryan Buckley (Bioshock, Lord of the Rings Online); led external audio team of 10; Orange Milk Records soundtrack release; Polygon, NPR Music, international press

    • Audio Director, Nordstrom × John Waters × Fran Drescher "The Blizz" — 5-story flagship interactive holiday takeover; led 12-person Megabloom Audio team across 13 installations; HoloSonics ultrasonic integration

    • Microsoft × Marvel (Guardians of the Galaxy Vol III) + Microsoft × Paramount (Dungeons & Dragons: Honor Among Thieves) — original music + sound design + implementation for MakeCode Arcade STEAM education experiences

    • Two International Sound Awards (Audio Branding + Better Sound — Audio Marketing) for Orca Security sonic identity via Sonic Minds Copenhagen — collaboration with Karsten Kjems, Anton Sherar, and former BBC composer David Reynaud

    • Audio UX work featured in ACM SIGACCESS 2023 publication on audio cues for blind developers — co-design work with Megan Rogge (Microsoft) and JooYoung Seo (University of Illinois)

    • Lead Composer & Sound Designer at Barneys New York (2011–2019) — music, sound design, and voiceover direction for 15 large-scale productions; brand collaborations with artists Nick Cave, Louise Bourgeois, and brands Prada, Comme des Garçons, Christian Louboutin, Maison Margiela, Lexus, Proenza Schouler

    • Feature film score for Bad Match — co-composed with Brian McOmber (former Dirty Projectors drummer; composer of Krisha, It Comes at Night); via Singapore's mm2 Entertainment & USA's BoulderLight Picture

 
 

→Browse the full archive

An interactive index of work across all three lanes — filterable by category, client, and discipline. Currently project descriptions only; viewable files coming online progressively. For specific access, reach out.